{"id":257,"date":"2019-03-10T22:27:52","date_gmt":"2019-03-10T22:27:52","guid":{"rendered":"http:\/\/blog.enzocastillo.com\/wp\/?p=257"},"modified":"2019-03-10T22:27:55","modified_gmt":"2019-03-10T22:27:55","slug":"el-dilema-de-un-gerente-7","status":"publish","type":"post","link":"https:\/\/blog.enzocastillo.com\/wp\/2019\/03\/10\/el-dilema-de-un-gerente-7\/","title":{"rendered":"El Dilema de un gerente 7"},"content":{"rendered":"\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>El caso de <\/strong>Gabriela Payer Fruithof.<\/p>\n\n\n\n<p>Una de las instituciones financieras m\u00e1s respetadas del mundo, UBS AG, es el mayor banco de Suiza y uno de los principales participantes en los c\u00edrculos financieros internacionales. 1 La compa\u00f1\u00eda est\u00e1 asentada en Zurich y tiene activos por m\u00e1s de 834,000 millones de d\u00f3lares y se ha posicionado de manera tal que sus grupos (UBS Wealth Management and Business Banking, UBS Warburg, Ltd., UBS Global Asset Management y UBS PaineWebber) se encuentran en los primeros lugares de su negocio central. La doctora Gabriela Payer Fruithof (en la foto), directora administrativa y jefa de tecnolog\u00eda de marketing de UBS AG, cumple un papel clave en la elecci\u00f3n de las direcciones futuras de la compa\u00f1\u00eda.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"389\" src=\"https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/13.jpg\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/13.jpg 317w, https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/13-244x300.jpg 244w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/figure><\/div>\n\n\n\n<p>Fruithof ha sido el motor de muchas estrategias y soluciones de Internet para la compa\u00f1\u00eda. Como muchas instituciones financieras del mundo, UBS ha prestado atenci\u00f3n particular a los servicios en l\u00ednea. Los clientes pueden obtener informaci\u00f3n sobre su cuenta a trav\u00e9s de computadoras personales, asistentes digitales personales y tel\u00e9fonos. Pueden pagar facturas, realizar transacciones, intercambiar acciones o examinar sus valores en cartera y sus  movimientos. Adem\u00e1s, en un sistema de correo electr\u00f3nico seguro, los clientes env\u00edan mensajes y anexos sin usar la Internet p\u00fablica. Puesto que el banco tambi\u00e9n es propietario de dos empresas de fondos comunes y corredur\u00eda con miles de clientes, Fruithof impuls\u00f3 la creaci\u00f3n de un programa de manejo de relaciones con los clientes, que incluye centros de  atenci\u00f3n telef\u00f3nica personalizada y sistemas interactivos de respuesta verbal que incorporan software de reconocimiento de voz. En muchos casos, la compa\u00f1\u00eda puede se\u00f1alar una prioridad y canalizar las llamadas entrantes de acuerdo con la relaci\u00f3n y la situaci\u00f3n de un cliente con respecto del banco. Por ejemplo, las llamadas de los clientes que usan muchos servicios bancarios y que aportan grandes utilidades se toman de inmediato, en tanto que los clientes menos rentables tienen que esperar a que se desocupe un representante.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"413\" src=\"https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/14.jpg\" alt=\"\" class=\"wp-image-263\" srcset=\"https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/14.jpg 579w, https:\/\/blog.enzocastillo.com\/wp\/wp-content\/uploads\/2019\/03\/14-300x214.jpg 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure><\/div>\n\n\n\n<p>El esquema en varios canales de la banca electr\u00f3nica de la compa\u00f1\u00eda ha tenido mucho \u00e9xito. En estudios de desempe\u00f1o interno se indica que la productividad laboral general ha mejorado 30% en los centros de atenci\u00f3n telef\u00f3nica. Asimismo, los sistemas electr\u00f3nicos se encargan de m\u00e1s de 70% de las solicitudes de informaci\u00f3n.<\/p>\n\n\n\n<p>Fruithof explica que \u201cInternet no cambia las reglas de la empresa, s\u00f3lo es otra manera de hacer negocios. Si uno entiende los valores y metas centrales, tiene los conocimientos para hacer los movimientos correctos en el momento oportuno\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas<\/h2>\n\n\n\n<p>\u00bfQu\u00e9 importancia tiene Gabriela Payer Fruithof para su empresa?<\/p>\n\n\n\n<p>\u00bfQu\u00e9 planes necesita para aprovechar Internet en otras actividades de marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El caso de Gabriela Payer Fruithof. Una de las instituciones financieras m\u00e1s respetadas del mundo, UBS AG, es el mayor banco de Suiza y uno de los principales participantes en los c\u00edrculos financieros internacionales. 1 La compa\u00f1\u00eda est\u00e1 asentada en Zurich y tiene activos por m\u00e1s de 834,000 millones de d\u00f3lares y se ha posicionado <a class=\"more-link\" href=\"https:\/\/blog.enzocastillo.com\/wp\/2019\/03\/10\/el-dilema-de-un-gerente-7\/\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[36,45],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-sistemas-empresariales","tag-dilema-de-un-gerente","tag-gabriela-payer-fruithof"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - 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